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Building Consumer-Brand Relationship in Luxury Brand Management / edied by Paula Rodrigues and Ana Pinto Borges. by Series: Advances in Marketing, Customer Relationship Management, and E-services (AMCRMES)
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hershey: Business Science Reference, 2021
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9999.L852 B85 2021.

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Competitive Drivers for Improving Future Business Performance / Carlos Martins, Lusiáda University of Porto, Portugal, Paula Rodrigues, Lusiáda University of Porto, Portugal. by Series: Advances in Buisness Strategy and Competitive Advantage Book Series
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: Hershey : IGI Global Publisher of Timely Knowledge, 2021Copyright date: ©2021
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD41 .C66 2021.

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