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1.
Marketing warfare / Al Ries & Jack Trout. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: India : Tata McGraw-Hill, 1986
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415 .R54 1986.

2.
War in the boardroom : why left-brain management and right-brain marketing don't see eye-to-eye--and what to do about it / Al & Laura Ries. by
Material type: Text Text; Format: print
Publication details: New York, NY : Collins Business, c2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415 .R443 2009 OS.

3.
The 11 immutable laws of Internet branding / Al Ries and Laura Ries. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : HarperBusiness, c2000
Other title:
  • Eleven immutable laws of Internet branding
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1265 .R53 2000.

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