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1.
B2B brand management / Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Berlin ; New York : Springer, c2006
Other title:
  • Business to business brand management.
Online resources:
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD69.B7 K68 2006 OS.

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2.
Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch. by
Material type: Text Text; Format: print
Publication details: Heildelberg [Germany] ; New York : Springer, c2010
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.1255 .K68 2010 OS.

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