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Consumer psychology of tourism, hospitality and leisure

By: Contributor(s): Material type: TextTextPublication details: Wallingford :CABI Publishing :2004Description: xiv + 335ISBN:
  • 0-85199-749-X
Subject(s): Online resources: Abstract: This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation. The book consists of 26 chapters and is indexed.
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This book focuses on consumer behaviour in the context of tourism, hospitality and leisure. It comprises of 8 parts that discuss: attitudes, emotions and information processing; motivation and learning; consumption systems; decision and choice; experience and satisfaction; market segmentation; attraction and loyalty; and image and interpretation. The book consists of 26 chapters and is indexed.

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