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	1.	Strategic integrated marketing communication : theory and practice / Larry Percy. by Percy, Larry Material type: Text; Format: print ; Literary form: Not fiction Publication details: Amsterdam ; London : Butterworth-Heinemann, c2008 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.123 .P47 2008 OS. Place hold
	2.	Strategic advertising management / Larry Percy, Richard Elliott. by Percy, Larry [author.] Elliott, Richard H [author.] Edition: 3rd edition. Material type: Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2009Copyright date: ©2009 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5438.5 .P475 2009 . Place hold
	3.	Strategic brand management / Richard Rosenbaum-Elliot, Larry Percy and Simon Pervan. by Elliott, Richard H Percy, Larry Pervan, Simon Material type: Text; Format: print Publication details: New York : Oxford University Press, 2011 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.15 .E43 2011. Place hold

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