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Driving Green Marketing in Fashion and Retail / Theodore K. Tarnanidis, International Hellenic University, Greece, Evridiki Papachristou, International Hellenic University, Greece, Michail Karypidis, International Hellenic University, Greece, Vasileios Ismyrlis, Hellenic Statistical Authority, Greece.

By: Contributor(s): Material type: TextTextSeries: Advances in marketing, customer relationship management, and e-services (AMCRMES) book series | Advances in marketing, customer relationship management, and e-services (AMCRMES) book seriesPublisher: Hershey, PA : IGI Global Publisher of Timely Knowledge, 2024Copyright date: ©2024Description: xv, 312 pages : 29 cm. illustrationsContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9798369330494
Subject(s): Additional physical formats: Online version:: Driving green marketing in fashion and retailLOC classification:
  • HD9940.A2 D75 2024
Summary: "This book focuses on the effort of clothing/fashion businesses to best articulate the spectrum of green and sustainable digital marketing techniques based on the use of pioneering practices. By integrating these green and sustainable digital marketing techniques, fashion brands can effectively communicate their commitment to eco-friendly mechanisms towards the growing audience of environmentally conscious consumers. The book focuses on the ongoing trends of green and sustainable (digital) marketing techniques in the fashion industry"-- Provided by publisher.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HD9940.A2 D75 2024 (Browse shelf(Opens below)) Available 10393742

Puan Aimi Nadia binti Ibrahim@Zakaria

Includes bibliographical references and index.

"This book focuses on the effort of clothing/fashion businesses to best articulate the spectrum of green and sustainable digital marketing techniques based on the use of pioneering practices. By integrating these green and sustainable digital marketing techniques, fashion brands can effectively communicate their commitment to eco-friendly mechanisms towards the growing audience of environmentally conscious consumers. The book focuses on the ongoing trends of green and sustainable (digital) marketing techniques in the fashion industry"-- Provided by publisher.

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