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Marketing channel strategy : an omni-channel approach / Robert W. Palmatier, Eugene Sivadas, Louis W. Stern, and Adel I. El-Ansary.

By: Contributor(s): Material type: TextTextPublisher: New York ; London : Routledge Taylor & Francis Group, 2020Copyright date: ©2020Edition: Ninth editionDescription: xxviii, 373 pages : illustrations ; 26 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781138593930
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415.129 .P35 2020 (Browse shelf(Opens below)) Available 10362860

Includes bibliographical references and index

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