The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra with Aysegul Ozsomer.
Material type:
TextPublication details: New York, NY : McGraw-Hill, c2012.Description: xii, 335 p. ; 24 cmISBN: - 9780071782890
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
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UMK Kampus Bachok | UMK Kampus Bachok | DEFAULT | Kampus Bachok Open Shelf Level 1 | HF5415.1255 .C478 2012 (Browse shelf(Opens below)) | Available | 10088224 | |||
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UMK Kampus Kota | UMK Kampus Kota | FKP | Kampus Kota Open Shelf | HF5415.1255 .C478 2012 (Browse shelf(Opens below)) | 1 | Available | 10081523 |
Includes bibliographical references (p. 303-320) and index.
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