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	1.	Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Edition: 8th ed. Material type: Text; Format: print Publication details: Boston : McGraw-Hill/Irwin, c2008 Other title: Consumer behavior & marketing strategy Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.3 .P468 2008 OS. Place hold
	2.	Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Edition: 9th ed. Material type: Text; Format: print Publication details: Boston : McGraw-Hill Irwin, c2010 Other title: Consumer behavior and marketing strategy. Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.3 .P468 2010. Place hold
	3.	Consumer behavior & marketing strategy / J. Paul Peter, Jerry C. Olson. by Peter, J. Paul Olson, Jerry C. (Jerry Corrie), 1944- Edition: 9th ed. Material type: Text; Format: print Publication details: Boston : McGraw-Hill, 2010 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.3 .P468 2010 OS. Place hold

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