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Marketing strategy and competitive positioning / Graham Hooley, Nigel F. Piercy, and Brigitte Nicoulaud.

By: Contributor(s): Material type: TextTextPublication details: New York, NY : Pearson Financial Times/Prentice Hall, 2011.Edition: 5th edDescription: xi,578 p. : ill. ; 27 cmISBN:
  • 9780273740933
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Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415.127 .H66 2012 OS (Browse shelf(Opens below)) Available 10062367
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5415.127 .H66 2012 OS (Browse shelf(Opens below)) Available 10066621
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415.127 .H66 2012 OS (Browse shelf(Opens below)) Available 10308054
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5415.127 .H66 2012 OS (Browse shelf(Opens below)) In Processing(Cataloging)

MBA Program

Includes bibliography references and index

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