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Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.

By: Contributor(s): Material type: TextTextPublication details: Harlow, England : FT Prentice Hall, 2008.Edition: 4th edDescription: xviii, 614 p. : ill. ; 25 cmISBN:
  • 9780273706977 (pbk. : alk. paper)
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5415.12 .H66 2008 OS (Browse shelf(Opens below)) Damaged 10012285

Includes bibliographical references (p. 572-598) and index.

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