Your search returned 2 results.

Sort
Unhighlight Highlight
Select all Clear all
Select titles to:
Results
1.
Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin. by Series: International series in quantitative marketing ; 18.
Material type: Text Text; Format: print
Publication details: New York : Springer, 2008
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.126 .B577 2008 OS, ...

Place hold
2.
The history of marketing science / editors, Russell S. Winer, Scott A. Neslin. by Series: World Scientific-Now Publishers Series in Business ; Vol. 3.
Material type: Text Text; Format: print
Publication details: New Jersey : World Scientific, c2014
Availability: Items available for loan: UMK Kampus Jeli (1)Call number: HF5415.2 .H55 2014. UMK Kampus Kota (2)Call number: HF5415.2 .H55 2014, ...

Place hold
Pages

©2025 Pustaka Universiti Malaysia Kelantan

THE OFFICE OF LIBRARY AND KNOWLEDGE MANAGEMENT