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Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences / Fabio Musso and Elena Druica, editors.

Contributor(s): Material type: TextTextSeries: Advances in Marketing, Customer Relationship Management, and E-servicesPublisher: Hershey, PA : Business Science Reference, an imprint of IGI Global, [2020]Description: xxiv, 571 pages: illustrations; 29 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781799814122
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5429. H36 2020 (Browse shelf(Opens below)) Available 10375401

Includes bibliographical references and index

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