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1.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr. ... [et al.] by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Boston : McGraw-Hill Irwin, c2006
Availability: Not available: UMK Kampus Kota: Damaged (1).

2.
Getting to plan B : breaking through to a better business model / John Mullins, Randy Komisar. by
Material type: Text Text; Format: print
Publication details: Boston, Mass. : Harvard Business Press, c2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD30.28 .M842 2009 OS.

3.
Getting to plan B : breaking through to a better business model / John Mullins, Randy Komisar. by
Material type: Text Text; Format: print
Publication details: Boston, Mass. : Harvard Business Press, c2009
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD30.28 .M842 2009 OS.

4.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill/Irwin, c2011
Availability: Not available: UMK Kampus Kota: Damaged (1).

5.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill/Irwin, c2011
Availability: Not available: UMK Kampus Kota: Damaged (1).

6.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2010
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.13 .M352 2010 OS, ...

7.
Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker, Jr. by
Edition: 8th ed.
Material type: Text Text; Format: print
Publication details: New York : McGraw-Hill, c2013
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.13 .M85 2013 OS, ...

8.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by
Edition: 8th ed.
Material type: Text Text; Format: print
Publication details: New York, NY : McGraw-Hill Irwin, c2014
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.13 .W249 2014.

9.
Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins. by
Edition: 8th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2014
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.13 .W249 2014.

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