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1.
Sales promotion : how to create, implement and integrate campaigns that really work / Julian Cummins & Roddy Mullin. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2002
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF438.5.C86 2002.

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The handbook of field marketing : a complete guide to understanding and outsourcing face-to-face direct marketing / Alison Williams and Roddy Mullin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Kogan Page, 2008.
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.126 .W55 2007 OS.

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