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1.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston : McGraw-Hill Irwin, c2010
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.33.U6 H38 2010, ...

2.
Consumer behavior : building marketing strategy / Del I. Hawkins, David L. Mothersbaugh. by
Edition: 12th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : McGraw-Hill Irwin, c2013
Availability: Items available for loan: UMK Kampus Kota (8)Call number: HF5415.33.U6 H38 2013 AV, ... Not available: UMK Kampus Kota: Damaged (2).

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