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Marketing without advertising : brand preference and consumer choice in Cuba / Emilio Morales and Joseph L. Scarpaci.

By: Contributor(s): Material type: TextTextSeries: Routledge advances in management and business studies ; 50.Publication details: New York : Routledge, 2012.Description: xx, 229 p. : ill. ; 24 cmISBN:
  • 9780415896986
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415.12.C8 M67 2012 (Browse shelf(Opens below)) Damaged 10084373
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415.12.C8 M67 2012 (Browse shelf(Opens below)) Available 10302507
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415.12.C8 M67 2012 (Browse shelf(Opens below)) Available 10306819

Includes bibliographical references and index

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