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The rise of brands / Liz Moor.

By: Material type: TextTextPublisher: Oxford, UK: Berg, 2007Copyright date: ©2007Description: 188 pages: illustrations; 24 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781845203832 (cloth)
Subject(s):
Contents:
The rise of brands -- The brand in history -- Brands, culture, and economy -- Branded spaces -- Intellectual and other forms of property -- National brands and global brands -- Conclusion.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5415.12 .M66 2007 (Browse shelf(Opens below)) Available 10002908

Fakulti Keusahawanan & Perniagaan

Includes bibliographical references and index.

The rise of brands -- The brand in history -- Brands, culture, and economy -- Branded spaces -- Intellectual and other forms of property -- National brands and global brands -- Conclusion.

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