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Interactive marketing : revolution or rhetoric? / Christopher Miles.

By: Material type: TextTextSeries: Routledge interpretive marketing research series ; 12.Publication details: New York : Routledge, 2010.Description: 242 p. : ill. ; 24 cmISBN:
  • 0415801710
  • 9780415801713
Subject(s):
Contents:
The rhetoric of interactivity -- The interactivity crisis and marketing discourse -- A radical constructivist's marketing construction -- The rendition of the consumer's voice -- Customer communities and the grammar of control -- The autism of relationship marketing -- A recursive, invitational model of marketing interactivity.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5415.1264 .M55 2010 (Browse shelf(Opens below)) Available 10054401
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5415.1264 .M55 2010 (Browse shelf(Opens below)) Damaged 10056156
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415.1264 .M55 2010 (Browse shelf(Opens below)) Available 10304435

Includes bibliographical references and index

The rhetoric of interactivity -- The interactivity crisis and marketing discourse -- A radical constructivist's marketing construction -- The rendition of the consumer's voice -- Customer communities and the grammar of control -- The autism of relationship marketing -- A recursive, invitational model of marketing interactivity.

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