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Understanding broadcast and cable finance : a primer for the nonfinancial manager / Broadcast Cable Financial Management Association (BCFM) ; edited by Walter McDowell and Alan Batten. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Amsterdam ; Boston : Elsevier/Focal Press, 2008
Other title:
  • Understanding broadcast & cable finance
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HE8689.8 .U53 2008 OS.

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2.
Branding TV : principles and practices / by Walter McDowell and Alan Batten. by
Material type: Text Text; Format: print
Publication details: Amsterdam ; Boston : Elsevier/Focal Press, c2005
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HE8700.8 .M25 2005 OS.

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