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1.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald. by
Edition: 6th ed.
Material type: Text Text; Format: print
Publication details: Amsterdam ; Boston ; London : Elsevier/Butterworth-Heinemann, 2007
Availability: Not available: UMK Kampus Kota: Damaged (1).

2.
Marketing due diligence : reconnecting strategy to share price / Malcolm McDonald, Keith Ward, Brian D. Smith. by
Material type: Text Text; Format: print
Publication details: Oxford : Butterworth-Heinemann, c2007
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HG4028.V3 M375 2007 OS.

3.
Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox. by
Material type: Text Text; Format: print
Publisher: New York : Palgrave Macmillan, 2003
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415 .M224 2003 OS.

4.
Key account management : the definitive guide / Diana Woodburn and Malcolm McDonald. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Chichester, West Sussex, U.K. : Wiley, 2011
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5438.8.K48 M35 2011.

5.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. by
Edition: 7th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, U.K. : Wiley, 2011
Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.13 .M255 2011 , ... Not available: UMK Kampus Kota: Damaged (1).

6.
Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9980.5 .M388 2011 OS.

7.
Marketing plans : a complete guide in pictures / Malcolm McDonald and Peter Morris. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, U.K. : Wiley, 2012
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.13 .M33 2012. Not available: UMK Kampus Kota: Damaged (1).

8.
Market segmentation : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar. by
Edition: Rev. 4th ed.
Material type: Text Text; Format: print
Publication details: Chichester : John Wiley & Sons, c2012
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.127 .M398 2012.

9.
Marketing plans : how to prepare them, how to use them / Malcolm McDonald, Hugh Wilson. by
Edition: 7th ed.
Material type: Text Text; Format: print
Publication details: Chichester, West Sussex, U.K. : Wiley, 2011
Availability: Not available: UMK Kampus Kota: Damaged (1).

10.
Key account management : the definitive guide / Diana Woodburn and Malcolm McDonald. by
Edition: 3rd ed.
Material type: Text Text; Format: print
Publication details: Chichester, West Sussex, U.K. : Wiley, 2011
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5438.8.K48 M35 2011.

11.
Marketing and finance : creating shareholder value / Malcolm McDonald, Brian D. Smith, Keith Ward. by
Edition: 2nd ed.
Material type: Text Text; Format: print
Publication details: Hoboken : Wiley, 2013
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HG4028.V3 M372 2013.

12.
Marketing plans for services : a complete guide / Malcolm McDonald, Pennie Frow and Adrian Payne. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Chichester, West Sussex, UK ; Hoboken, NJ : John Wiley, 2011
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HD9980.5 .M388 2011.

13.
Introducing marketing / Martin Christopher, Malcolm McDonald and Gordon Wills. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London : Pan Books, 1980
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415 .C512 1980.

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