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The role of research in advertising [videorecording] / First Light Video Publishing.

Contributor(s): Material type: FilmFilmSeries: Master classes in the media artsPublication details: Venice, CA : First Light Video Pub., 2000.Description: 1 videodisc (36 min.) : sd., col. with b&w sequences ; 4 3/4 inSubject(s): Production credits:
  • Panelists, Simon McCall, Roger Barlow.
Summary: Experts in the field of advertising debate the opportunities and problems that arise when a "creative idea" for advertising a product is researched.
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Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Audio Visual Audio Visual UMK Kampus Bachok UMK Kampus Bachok FTKW Kampus Bachok Audio Visual Level 2 HF5814 .R654 2000 AV (Browse shelf(Opens below)) Available 10121092

Panelists, Simon McCall, Roger Barlow.

Experts in the field of advertising debate the opportunities and problems that arise when a "creative idea" for advertising a product is researched.

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