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1.
Branding unbound : the future of advertising, sales, and the brand experience in the wireless age / Rick Mathieson. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York : AMACOM, c2005
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5548.34 .M38 2005 OS.

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The on-demand brand : 10 rules for digital marketing success in an anytime, everywhere world / Rick Mathieson. by
Material type: Text Text; Format: print
Publication details: New York : AMACOM, c2010
Availability: Items available for loan: UMK Kampus Jeli (1)Call number: HF5415.1255 .M38 2010 OS. UMK Kampus Kota (1)Call number: HF5415.1255 .M38 2010 OS.

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