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1.
Essentials of marketing management / Geoff Lancaster and Lester Massingham. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2011
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.13 .L335 2011 OS. Not available: UMK Kampus Kota: Damaged (2).

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Essentials of marketing management / Geoff Lancaster and Lester Massingham. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Abingdon, Oxon ; New York, NY : Routledge, 2018
Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.13 .L33 2018.

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