How cool brands stay hot : branding to generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire.

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Material type: Text

TextPublication details: London : Kogan Page, 2016.Edition: 3rd edDescription: xxii, 287 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Open Shelf	UMK Kampus Bachok	UMK Kampus Bachok	FTKW	Kampus Bachok Open Shelf Level 1	HF5415.332.Y66 B47 2016 (Browse shelf(Opens below))	Available		10334200

Includes bibliographical references (p. [242]-274) and index

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