Product innovation toolbox : a field guide to consumer understanding and research/ edited by Jacqueline Beckley, Maria Dulce Paredes, Kannapon Lopetcharat.

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Material type: Text

TextPublication details: Hoboken, NJ : Wiley-Blackwell, 2012.Description: xxiv, 392 p. : ill. ; 26 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Copy number	Status	Date due	Barcode
Open Shelf	UMK Kampus Kota	UMK Kampus Kota	FKP	Kampus Kota Open Shelf	TS170 .P758 2012 (Browse shelf(Opens below))	1	Available		10074559
Open Shelf	UMK Kampus Kota	UMK Kampus Kota	FKP	Kampus Kota Open Shelf	TS170 .P758 2012 (Browse shelf(Opens below))	2	Available		10077287

Fakulti Keusahawanan dan Perniagaan.

Includes bibliographical references and index.

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