Marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.
Material type:
TextPublication details: Upper Saddle River, N.J. : Pearson, c2007.Edition: 4th edDescription: xxv, 661 p. : col. ill., maps ; 28 cmISBN: - 9780131182400
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
Open Shelf
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UMK Kampus Kota | UMK Kampus Kota | DEFAULT | Kampus Kota Open Shelf | TX911.3.M3 L49 2007 (Browse shelf(Opens below)) | 1 | Available | 10010841 |
Rev. ed. of: Marketing leadership in hospitality / Robert C. Lewis, Richard E. Chambers. New York : John Wiley, c2000.
Includes bibliographical references and indexes.
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