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Jay and Jeannie Levinson's startup guide to guerrilla marketing : a simple battle plan for first-time marketers.

By: Contributor(s): Material type: TextTextPublication details: [Irvine, Calif.] : Entrepreneur Press, c2008.Description: xii, 274 p. : forms ; 23 cmISBN:
  • 1599181533
  • 9781599181530
Other title:
  • Startup guide to guerrilla marketing
Subject(s):
Contents:
Where to start -- The personality of a guerrilla marketer -- Guerrilla marketing yourself -- The high-powered weapon in your office -- Marketing face to face -- The top ten attributes of a guerrilla marketer -- The top ten attitudes of a guerrilla marketer -- Guerrilla marketing defined -- The research you must do -- Writing a benefits list -- Developing a meme -- Selecting your guerrilla marketing weapons -- Creating a seven-sentence guerrilla marketing plan -- Planning a guerrilla marketing calendar -- Establishing a web site -- Fusion marketing -- Launching your attack -- Maintaining your campaign -- Keeping track -- Improving your marketing -- Putting it all together -- Succeeding with a guerilla marketing attack.
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5415 .L48 2008 OS (Browse shelf(Opens below)) 1 Available 10021669

Fakulti Keusahawanan dan Perniagaan.

Includes index.

Where to start -- The personality of a guerrilla marketer -- Guerrilla marketing yourself -- The high-powered weapon in your office -- Marketing face to face -- The top ten attributes of a guerrilla marketer -- The top ten attitudes of a guerrilla marketer -- Guerrilla marketing defined -- The research you must do -- Writing a benefits list -- Developing a meme -- Selecting your guerrilla marketing weapons -- Creating a seven-sentence guerrilla marketing plan -- Planning a guerrilla marketing calendar -- Establishing a web site -- Fusion marketing -- Launching your attack -- Maintaining your campaign -- Keeping track -- Improving your marketing -- Putting it all together -- Succeeding with a guerilla marketing attack.

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