The case for b2b branding : pulling away from the business to business pack / Bob Lamons.
Material type:
TextPublication details: Mason, Ohio : Thomson/South-Western, c2005.Description: xi, 214 p. : ill. ; 24 cmISBN: - 9780324398656
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
Open Shelf
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UMK Kampus Kota | UMK Kampus Kota | DEFAULT | Kampus Kota Open Shelf | HD69.B7 L36 2005 OS (Browse shelf(Opens below)) | 1 | Available | 10027749 |
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references (p. 207-209) and index.
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