Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

By:

Bearden, W. O [author.]

Contributor(s):

Ingram, T. N [author.]
LaForge, R. W [author.]

Material type: Text

TextSeries: Irwin series in marketingPublisher: Chicago : Irwin c1995Description: xlviii, 631 pages : colour illustrations, colour map ; 29 cmContent type:

text

Media type:

unmediated

Carrier type:

volume

ISBN:

025611319X
9780073225692

Subject(s):

Marketing -- United States

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Open Shelf	UMK Kampus Kota	UMK Kampus Kota	DEFAULT	Kampus Kota Open Shelf	HF5415.1 .B43 2007 (Browse shelf(Opens below))	Available		10003151

Includes bibliographical references (p. [584]-601) and index.

KLIBF 79.09

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Marketing : principles & perspectives / William O. Bearden, Thomas N. Ingram, Raymond W. LaForge.

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