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	1.	Customer relationship management : a database approach / V. Kumar, Werner J. Reinartz. by Kumar, V Reinartz, Werner J Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : John Wiley, 2006 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.5 .K85 2006 OS. Place hold
	2.	Essentials of marketing research / V. Kumar, David A. Aaker, George S. Day. by Kumar, V, 1957- Aaker, David A Day, George S Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Wiley, c2002 Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.2 .K86 2001, ... Place hold
	3.	Marketing research / David A. Aaker, V. Kumar, George S. Day. by Aaker, David A Day, George S Kumar, V, 1957- Edition: 9th ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: Hoboken, NJ : Wiley, c2007 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.2 .A14 2007. Place hold
	4.	Trematode infections and diseases of man and animals / by V. Kumar. by Kumar, V. (Vinai) [author.] Material type: Text; Format: print ; Literary form: Not fiction Publisher: Dordrecht ; Boston : Kluwer ; Antwerp : Institute of Tropical Medicine, c1999 Availability: Items available for loan: UMK Kampus Padang Tembak (1)Call number: RC139 .K85 1999 . Place hold
	5.	Energy efficient hardware-software co-synthesis using reconfigurable hardware / Jingzhao Ou, Viktor K. Prasanna. by Ou, Jingzhao Prasanna Kumar, V. K Series: Chapman & Hall/CRC computer and information science series Material type: Text; Format: print ; Literary form: Not fiction Publication details: Boca Raton, Fla : Chapman & Hall/CRC, 2009 Availability: Items available for loan: UMK Kampus Kota (1)Call number: TK7895.G36 O94 2009 OS. Place hold
	6.	Operations research / R. Veerachamy, V. Ravi Kumar. by Veerachamy, R Kumar, V. Ravi Material type: Text; Format: print Publication details: India : I.K. International Publishing House, c2010 Availability: Items available for loan: UMK Kampus Kota (1)Call number: T57.6 .V44 2010 OS. Place hold
	7.	Profitable customer engagement : concept, metrics, and strategies / V. Kumar. by Kumar, V, 1957- Material type: Text; Format: print ; Literary form: Not fiction Publication details: New Delhi, India : SAGE Publications India Pvt. Ltd, 2013 Availability: Items available for loan: UMK Kampus Kota (2)Call number: HF5415.5 .K86 2013, ... Items available for reference: UMK Kampus Bachok: Not for loan (1)Call number: HF5415.5 .K86 2013. Place hold

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