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Marketing management and strategy : an African casebook / edited by George Tesar and John Kuada.

Contributor(s): Material type: TextTextPublication details: London ; New York : Routledge, 2013.Description: xviii, 257 p. : ill. ; 25 cmISBN:
  • 9780415783330 (hbk.)
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415.12.A35 M37 2013 (Browse shelf(Opens below)) Available 10097740

Includes bibliographical references (pages 248-253) and index

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