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Consumer behavior and advertising involvement : selected works of Herbert E. Krugman / [edited by] Edward P. Krugman.

By: Contributor(s): Material type: TextTextSeries: Marketing and consumer psychology seriesPublication details: New York : Routledge/Taylor & Francis, c2008.Description: 344 p. : ill. ; 24 cmISBN:
  • 0805857885
  • 9780805857887
Subject(s):
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Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5822 .K78 2008 OS (Browse shelf(Opens below)) Available 10035550

Fakulti Keusahawanan dan Perniagaan

Includes bibliographical references and indexes.

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