Database marketing : analyzing and managing customers / Robert C. Blattberg, Byung-Do Kim, Scott A. Neslin.
Material type:
TextSeries: International series in quantitative marketing ; 18.Publication details: New York : Springer, 2008.Description: xxiv, 871 p. : ill. ; 25 cmISBN: - 9781441903327
| Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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Open Shelf
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UMK Kampus Kota | UMK Kampus Kota | DEFAULT | Kampus Kota Open Shelf | HF5415.126 .B577 2008 OS (Browse shelf(Opens below)) | Available | 10030328 | ||
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Open Shelf
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UMK Kampus Kota | UMK Kampus Kota | DEFAULT | Kampus Kota Open Shelf | HF5415.126 .B577 2008 OS (Browse shelf(Opens below)) | Available | 10053251 |
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references (p. 801-845) and index.
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