A Research Agenda for Service Marketing / Edited by Olivier Furrer, Professor of Marketing, Department of Management, University of Fribourg, Switzerland, Mikèle Landry, Research Assistant, Department of Management, University of Fribourg, Switzerland, Chloé Baillod, Research Assistant, Department of Management, University of Fribourg, Switzerland, Jie Yu Kerguignas, Assistant Professor, EHL Hospitality Business School, University of Applied Sciences and Arts Western Switzerland (HES-SO), Delémont, Switzerland.
Series: Elgar Research AgendasPublisher: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, 2024Copyright date: ©2024Description: xi, 389 pages : illustrations ; 25 cmContent type:- text
- unmediated
- volume
- 9781803923161
- HF5415.5 .R47 2024
Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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UMK Kampus Kota | UMK Kampus Kota | FKP | Kampus Kota Open Shelf | HF5415.5 .R47 2024 (Browse shelf(Opens below)) | Available | 10393923 |
Dr. Tahirah Binti Abdullah
Includes bibliographical references and index
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