Personal influence : the part played by people in the flow of mass communications / Elihu Katz & Paul F. Lazarsfeld ; with a new introduction by Elihu Katz and a foreword by Elmo Roper.
Material type:
- 9781412805070
Item type | Current library | Home library | Collection | Shelving location | Call number | Status | Date due | Barcode | |
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UMK Kampus Kota | UMK Kampus Kota | DEFAULT | Kampus Kota Open Shelf | HM1236 .K38 2006 OS (Browse shelf(Opens below)) | Available | 10010658 |
T.p. verso: "Originally published in 1955 by The Free Press."
Includes bibliographical references (p. 301-393) and indexes.
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