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DIGITAL MARKETING STRATEGY : CREATE STRATEGY, PUT IT INTO PRACTICE, SELL MORE / Niko Lahtinen, Principal Owner and Commercial Director, Suomen Digimarkkinointi Oy, Finland, Kimmo Pulkka, Partner and Head of the Content Marketing Unit, Suomen Digimarkkinointi Oy, Finland, Heikki Karjaluoto, Professor, Faculty of Information Technology, University of Jyvas̈kyla,̈ Finland, Joel Mero, Assistant Professor of Marketing, School of Business and Economics, University of Jyvas̈kyla,̈ Finland

By: Contributor(s): Material type: TextTextPublisher: Cheltenham, UK ; Northampton, MA, USA : Edward Elgar Publishing, 2023Copyright date: ©2023Description: xiv, 154 pages : illustrations (some color), charts ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781035311309
Subject(s):
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Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415.1265 .L34 2023 (Browse shelf(Opens below)) Available 10391039

Fakulti Keusahawanan dan Perniagaan

Mohd Hafiz Bin Rosli

Includes bibliographical references and index

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