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Data-driven marketing : the 15 metrics everyone in marketing should know / Mark Jeffery.

By: Material type: TextTextPublication details: Hoboken, N.J. : John Wiley, c2010.Description: xxi, 298 p. : ill. ; 24 cmISBN:
  • 9780470504543
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5415.2 .J44 2010 OS (Browse shelf(Opens below)) Available 10042279

Fakulti Keusahawanan dan Perniagaan

Kuala Lumpur Book Fair 2010 (En.Azman)

Includes bibliographical references and index.

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