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Online multimedia advertising : techniques and technologies / Xian-Sheng Hua, Tao Mei and Alan Hanjalic, editors.

Contributor(s): Material type: TextTextPublication details: Hershey, PA : Information Science Reference, c2011.Description: xvi, 334 p. : ill. ; 29 cmISBN:
  • 9781609601898 (hbk.)
Subject(s): Summary: "This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF6146.I58 O56 2011 OS (Browse shelf(Opens below)) Available 10053781

Includes bibliographical references and index.

"This book unites recent research efforts in online multimedia advertising and includes introductions to basic concepts and fundamental technologies for online advertising, basic multimedia technologies for online multimedia advertising, and modern multimedia advertising schemes, theories and technologies"--Provided by publisher.

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