Brands and brand management : contemporary research perspectives / [edited by] Barbara Loken, Rohini Ahluwalia, and Michael J. Houston.

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Material type: Text

TextSeries: Marketing and consumer psychology series | Marketing and consumer psychology seriesPublication details: New York : Routledge, c2010.Description: xxviii, 311 p., [4] p. of plates : ill. (some col.) ; 24 cmISBN:

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Open Shelf	UMK Kampus Kota	UMK Kampus Kota	DEFAULT	Kampus Kota Open Shelf	HF5415.1255 .B73 2010 OS (Browse shelf(Opens below))	Available		10033512

Fakulti Keusahawanan dan Perniagaan.

Includes bibliographical references and indexes.

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