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1.
Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Harlow, England : FT Prentice Hall, 2008
Availability: Not available: UMK Kampus Kota: Damaged (1).

2.
Marketing strategy and competitive positioning / Graham Hooley, Nigel F. Piercy, and Brigitte Nicoulaud. by
Edition: 5th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: New York, NY : Pearson Financial Times/Prentice Hall, 2011
Availability: Items available for loan: UMK Kampus Kota (3)Call number: HF5415.127 .H66 2012 OS, ... Not available: UMK Kampus Kota: In Processing(Cataloging) (1).

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