The global brand : how to create and develop lasting brand value in the world market / Nigel Hollis.
Material type:
TextPublication details: New York, NY : Palgrave Macmillan, 2008.Description: xvii, 254 p. : ill. ; 25 cmISBN: - 9780230606227
| Item type | Current library | Home library | Collection | Shelving location | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|---|---|
Open Shelf
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UMK Kampus Kota | UMK Kampus Kota | DEFAULT | Kampus Kota Open Shelf | HD69.B7 H646 2008 OS (Browse shelf(Opens below)) | 1 | Available | 10043481 |
Fakulti Keusahawanan dan Perniagaan.
Includes bibliographical references (p. 239-246) and index.
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