Principles and practice of social marketing : an international perspective / Rob Donovan, Nadine Henley.

By:

Donovan, Robert J

Contributor(s):

Henley, Nadine

Material type: Text

TextPublication details: Cambridge ; New York : Cambridge University Press, 2010.Description: xix, 504 p. : ill. ; 26 cmISBN:

9780521194501

Subject(s):

Social marketing

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Holdings
Item type	Current library	Home library	Collection	Shelving location	Call number	Status	Date due	Barcode
Open Shelf	UMK Kampus Kota	UMK Kampus Kota	FKP	Kampus Kota Open Shelf	HF5414 .D66 2010 (Browse shelf(Opens below))	Available		10062421
Open Shelf	UMK Kampus Kota	UMK Kampus Kota	FKP	Kampus Kota Open Shelf	HF5414 .D66 2010 (Browse shelf(Opens below))	Available		10062422

Includes bibliographical references and index

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