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CIM coursebook: the marketing planning process / edited by Phil Megicks ; and authored by Ray Donnelly, Graham Harrison

Contributor(s): Material type: TextTextSeries: CIM coursebookPublication details: Oxford ; Burlington, Mass. : Butterworth-Heinemann, 2009.Description: xv, 240p. : ill. ; 25cmISBN:
  • 1856177165 (pbk.)
  • 9781856177160
Other title:
  • Marketing planning process
  • Official CIM coursebook: the marketing planning process
Subject(s):
Contents:
Marketing planning to deliver marketing strategies -- The marketing audit and strategic outcomes -- Creating marketing strategies through segmentation, targeting and positioning -- Adapting marketing planning in different contexts.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5415.13 .D66 2009 OS (Browse shelf(Opens below)) Available 10042216

"This is the only coursebook for The marketing planning process that is reviewed and approved by The Chartered Institute of Marketing (CIM)."--P. [4] of cover.

Fakulti Teknologi Kreatif & Warisan

Includes bibliographical references and index.

Marketing planning to deliver marketing strategies -- The marketing audit and strategic outcomes -- Creating marketing strategies through segmentation, targeting and positioning -- Adapting marketing planning in different contexts.

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