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Romancing the brand : how brands create strong, intimate relationships with customers / Tim Halloran.

By: Material type: TextTextPublication details: San Francisco : Jossey-Bass, c2014.Description: v, 262 p. ; 24 cmISBN:
  • 9781118611289
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5415.1255 .H35 2014 (Browse shelf(Opens below)) Available 10305613
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415.1255 .H35 2014 (Browse shelf(Opens below)) Available 10308463

Includes bibliographical references (p. 231-237) and index

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