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Decision equity : the ultimate metric to connect marketing actions to profits / Piyush Kumar, Kunal Gupta.

By: Contributor(s): Material type: TextTextSeries: Marketing strategy collectionPublication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2011.Description: xiii, 181 p. : ill. ; 23 cmISBN:
  • 9781606491935
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415.135 .K853 2011 (Browse shelf(Opens below)) Damaged 10081268
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5415.135 .K853 2011 (Browse shelf(Opens below)) Available 10310821

Includes bibliographical references (p. [169-171]) and index

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