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Explorations of marketing in society / Gregory T. Gundlach, Lauren G. Block, William L. Wilkie [editors]

Contributor(s): Material type: TextTextPublication details: Mason, Ohio : Thomson, c2007.Description: xix, 955 p. : ill. ; 25 cmISBN:
  • 0324304307 (alk. paper)
  • 9780324304305
Subject(s):
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Holdings
Item type Current library Home library Collection Shelving location Call number Copy number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5414 .E96 2007 (Browse shelf(Opens below)) Available 10303267
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5414 .E96 2007 (Browse shelf(Opens below)) In Processing(Cataloging)
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota DEFAULT Kampus Kota Open Shelf HF5414 .E96 2007 (Browse shelf(Opens below)) 1 Damaged 10027563

Assembles academic contributions that have already been published in journals, coupled with invited commentaries.

Includes bibliographical references and index

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