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Retail category management / Deborah C. Fowler, Ben K. Goh.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2012.Description: viii, 120 p. : ill. ; 28 cmISBN:
  • 0135152089
  • 9780135152089
Subject(s):
Contents:
Category management -- Retail evolution and strategies -- Measurements and productivity -- Retail value chain management -- Category management cycles -- Category role -- Category management strategies -- Category tactics -- Shopper insights -- Careers in category management.
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Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HF5429 .F65 2012 (Browse shelf(Opens below)) Available 10082869

Includes bibliographical references and index.

Category management -- Retail evolution and strategies -- Measurements and productivity -- Retail value chain management -- Category management cycles -- Category role -- Category management strategies -- Category tactics -- Shopper insights -- Careers in category management.

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