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	1.	Selling blue elephants : how to make great products that people want before they even know they want them / Howard R. Moskowitz and Alex Gofman. by Moskowitz, Howard R Gofman, Alex Material type: Text; Format: print ; Literary form: Not fiction Publication details: Upper Saddle River, N.J. : Wharton School Pub., c2007 Availability: Items available for loan: UMK Kampus Kota (1)Call number: HF5415.153 .M68 2007. Place hold
	2.	Premium by design : how to understand, design and market high end products / Marco Bevolo, Alex Gofman, Howard Moskowitz. by Bevolo, Marco Gofman, Alex Moskowitz, Howard R Material type: Text; Format: print Publication details: Farnham ; Burlington, VT : Ashgate, c2011 Availability: Not available: UMK Kampus Kota: Damaged (1).

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