Image from Google Jackets

Business to business brand management : theory, research and executive case study exercises / edited by Mark S. Glynn, Arch G. Woodside.

Contributor(s): Material type: TextTextSeries: Advances in business marketing and purchasing ; v15.Publication details: United Kingdom : Emerald Group Publishing Limited, c2009.Description: xi, 489 p. : ill. ; 24 cmISBN:
  • 9781848556706
Subject(s):
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Collection Shelving location Call number Status Date due Barcode
Open Shelf Open Shelf UMK Kampus Kota UMK Kampus Kota FKP Kampus Kota Open Shelf HD69.B7 B87 2009 (Browse shelf(Opens below)) Available 10322333

Includes bibliographical references and index

There are no comments on this title.

to post a comment.

©2025 Pustaka Universiti Malaysia Kelantan

THE OFFICE OF LIBRARY AND KNOWLEDGE MANAGEMENT